Grow and keep your wine club
Your club is the engine. I set up personalized member outreach, catch members before they lapse, and sharpen your segmenting — so the club grows without adding headcount.
Central Coast AI strategy
AI that amplifies your team — and gives them their hours back.
I'm Lance — a strategist and lifelong artist, not a tech vendor. I help small wineries put AI to work on the busywork, so your people get back to wine, guests, and growing the club. You decide what that looks like. I make it happen.
What I do
A strategist who builds — and stays.
Most "AI consultants" hand you a slide deck and disappear. I'm a creative strategist who actually builds — and stays. I find where your hours are leaking, set up the tools (custom-built when off-the-shelf won't cut it), and maintain them so they keep working.
Start here
The assessment
Every engagement starts with an assessment — a real conversation, not an audit. I sit down with you and your team, at every level, to see how the day actually runs. Then I map the first easy, high-impact wins. Start with a free 15-minute mini-assessment; if it's a fit, we go deeper.
Book the free 15-min assessmentGive your team their hours back
The same-answer emails, the tasting notes, the product descriptions, the data entry — I set up AI helpers that take the busywork off your team's plate so they can spend time on wine and guests.
Tell your story like only you can
Thirty-three years as a visual storyteller is the part no other AI consultant can offer. Campaigns, harvest stories, wine descriptions, visual and brand ideas — produced fast, in your voice.
How it works
A calm, low-pressure path.
The first call is free with nothing to sign — a contract only comes into play if we both decide to go deeper. No hard sell. Each step earns the next one. Payment works the same way — stage by stage, never a big check up front.
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Step 1
Free 15-min assessment
A quick, no-pressure call to see if there's a real fit.
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Step 2
Full assessment
I interview you and your team, then run diagnostics to find your first big wins.
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Step 3
I build it
I implement the easy, high-impact wins first — custom agents included when needed.
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Step 4
I maintain it
An ongoing hand on the wheel so what I built keeps paying off.
Why me
Show the plan before anyone builds the wrong thing.
Thirty-three years as a storyboard artist and filmmaker taught me one thing: show people the plan before anyone spends money building the wrong thing. That's what I do for your business with AI — when AI is the right tool. And when it isn't, that's where my creative thinking comes into play, finding the solution that actually fits. I'm one person, I'm local, and I show up in person — the cold email and the handwritten postcard are really me.
More about Lance
Let's talk
Fifteen minutes. No pressure. Real answers.
Tell me how your days actually run, and I'll tell you honestly whether AI can hand your team their hours back — and where I'd start.
Book a free 15-min assessment
Contact
Prefer to write instead?
Send a note about your winery or business and what's eating your team's hours. I read every message myself and reply personally — usually within a day.