About

One person. Local. In person.

I'm Lance LaSpina, a lifelong artist and storyteller who now helps the businesses around me put AI to work. The long version is below.

Lance LaSpina smiling outdoors in a cap and sunglasses
At home on California's Central Coast.

I've spent 33 years as a storyboard artist, turning other people's visions into a plan they can build, one frame at a time. Along the way I worked in visual effects, kept drawing and painting, and directed a feature documentary, "Frazetta: Painting with Fire," about the painter who shaped how a generation saw fantasy. If you'd like to see that side of my life, it all lives at lancelaspina.com.

Lance beside a broadcast display board showing a set of his storyboards
On the set of a Sportsnet production displaying my boards.

This place shapes how I work. I live on California's Central Coast, the state's second-largest wine region by production, surrounded by vineyards. My second home in Chianti, Italy is ringed by more of them. Thirty years here have taught me the same thing everywhere I look: the owners who do the work themselves, day after day, are the ones who need their time back the most.

That's why I started SpryWorx. I'm not here to replace anyone. I want to amplify the people you already have, hand them their hours back, and bring an artist's eye to how you tell your story. I do the strategy and the building, and I stick around to maintain it. One person. Local. In person.

If any of that resonates, let's talk.

Lance LaSpina's handwritten signature