One person. Local. In person.
I'm Lance LaSpina — a lifelong artist and storyteller who now helps the businesses around me put AI to work. Here's the longer version.
I've spent 33 years as a storyboard artist — turning other people's visions into a plan they can actually build, one frame at a time. Along the way I worked in visual effects, kept drawing and painting, and directed a feature documentary, "Frazetta: Painting with Fire," about the painter who shaped how a generation saw fantasy. If you'd like to see that side of my life, it all lives at lancelaspina.com.
Wine has been the constant backdrop. I live on California's Central Coast — the state's second-largest wine region by production — surrounded by vineyards, with a second home in Chianti ringed by more of them. For 30 years I've talked with owners and winemakers — not as an insider, but as someone who kept noticing the same thing: small wineries are pouring hours into work that doesn't need a human, while the things that actually matter — the guests, the wine, the club — wait.
That's why I started SpryWorx. I'm not here to replace anyone. I'm here to amplify the people you already have, hand them their hours back, and — when it helps — bring an artist's eye to how you tell your story. I do the strategy and the building, and I stick around to maintain it. One person. Local. In person.
