"Your company is not going to go out of business because of AI. Your company is going to go out of business because another company used AI."
Jensen Huang CEO, Nvidia
I'm Lance, a strategist and lifelong artist who builds what I recommend. I put AI to work on the busywork so your team gets their time back for the tasks only people can do. You decide what that looks like. I make it happen.
Not ready to talk yet? Tell me about your business first — a two-minute fit check.
of small businesses now use AI regularly — up from 48% less than a year earlier.
say AI has boosted their productivity.
put AI on admin work — most still haven't touched the back-office tasks eating their week. That's exactly where I start.
Source: Intuit QuickBooks Small Business Survey, April 2025 — 2,200+ U.S. businesses with up to 100 employees.
Most "AI consultants" hand you a slide deck and disappear. I find where your hours are leaking, set up the tools, and maintain them so they keep working. When nothing off the shelf fits, I build it.
Every engagement starts with an assessment. That means sitting down with you and your team, at every level, and seeing how the day runs. Then I map the first easy, high-impact wins. Start with the free 15-minute version. If it's a fit, we go deeper.
Book the free 15-min assessmentI set up personalized outreach, catch customers before they drift away, and sharpen your segmenting, so retention grows without adding headcount.
Think: renewal reminders for a subscription business, review follow-ups for a home service company, wine club check-ins for a tasting room.
Same-answer emails, product descriptions, data entry, repetitive paperwork. I set up AI helpers that take all of it off your team's plate so they can spend their time on higher-value work.
Think: estimate and invoice prep for a contractor, inventory updates for a boutique, guest-message replies for a vacation rental.
Thirty-three years as a visual storyteller is the part no other AI consultant can offer. Campaigns, brand stories, product descriptions, and ideas, produced fast and in your voice.
Think: a launch campaign for a new menu, product stories for an online shop, a harvest-season story for a family winery.
The assessment is where every engagement starts. See the full list of services for what can come next, from automation builds to custom AI skills to ongoing support.
Same starting point either way: a free 15-minute call, or fill out the quick fit check survey and I'll come back to you.
The first call is free with nothing to sign. A contract only comes into play if we both decide to go deeper. No hard sell, and each step earns the next one. Payment works the same way: stage by stage, never a big check up front.
A quick, no-pressure call to see if there's a real fit.
I interview you and your team, then run diagnostics to find your first big wins.
I build the easy, high-impact wins first, custom agents included.
An ongoing hand on the wheel so what I built keeps paying off.
Thirty-three years as a storyboard artist and filmmaker taught me one thing: show people the plan before anyone spends money building the wrong thing. That's what I do for your business, when AI is the right tool. When it isn't, I use the same creative thinking to find you something that fits. I'm one person, I'm local, and I show up in person. I wrote the cold email and the handwritten postcard myself.
More about LanceSpryWorx is built for owner-operated Central Coast businesses — roughly 5 to 20 people — where real hours every week still go to repetitive back-office work. Wineries, boutique retailers, home service businesses, hospitality operators, restaurants, professional services: if scheduling, follow-ups, data entry, or reporting are eating your week, you're who I had in mind.
Sound close but not sure? Take the two-minute fit check and I'll tell you straight.
SpryWorx is AI strategy and implementation for Central Coast businesses. I find where a team's hours are leaking, set up the right tools, and build custom AI systems when nothing off the shelf fits, then stick around to maintain what I build.
No. I started SpryWorx in wine country and still work with wineries, but the same approach applies to any business with repetitive, manual work eating a team's time. The assessment is the same first step either way.
It's a 15-minute, no-pressure call to see if there's a real fit. If there is, I run a deeper assessment with you and your team to map the first easy, high-impact wins before any build work starts.
Every engagement starts with a free 15-minute assessment. Pricing after that depends on scope, and I walk through it directly on the call rather than posting a flat rate, since the right starting point is different for every business.
I'm based in Atascadero, on California's Central Coast, and work with businesses in Paso Robles, Atascadero, San Luis Obispo, and the surrounding Central Coast area.
Lance LaSpina. I spent 33 years as a storyboard artist and filmmaker before founding SpryWorx. It's a one-person operation: I do the strategy, the building, and the ongoing maintenance myself, and I show up in person.
Tell me how your days run. I'll tell you whether AI can give your team their hours back, and where I'd start.
Book a free 15-min assessmentNot ready to talk yet? Start with the two-minute fit check.
Send a note about your business and what's eating your team's hours. I read every message myself and answer it myself, usually within a day.